Rentec Direct Leverages ChatGPT To Market Condo Vacancies | Inman

Rentec Direct, a property administration software program agency, makes use of OpenAI’s ChatGPT to assist purchasers shortly draft advertising and marketing content material for out there leases, in accordance with the corporate.

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Having itemizing copy written for you or impressed by OpenAI’s ChatGPT isn’t reserved just for residential gross sales listings.

Rentec Direct, a property administration software program agency, makes use of it to assist purchasers shortly draft advertising and marketing content material for out there leases, in accordance with a June announcement despatched to Inman.

Nathan Miller, President of Rentec Direct, stated within the announcement that his firm is at all times searching for methods to assist purchasers shrink their enterprise processes.

“Crafting attractive property descriptions might be time-consuming for property managers and landlords,” Miller stated. “By utilizing ChatGPT’s know-how to automate this course of, our purchasers can create inventive rental listings in a fraction of the time, permitting them to concentrate on different essential features of their enterprise.”

Customers want merely enter some primary property options into the ChatGPT plugin for it to create a usable description that may be printed straight or edited as wanted. Like all plugins, the instrument is accessible from inside its host system.

“As soon as the outline is accomplished, property managers and landlords can simply publish their advertisements on their web sites or syndicate their listings to over 20 of the preferred rental search web sites by means of the Rentec Platform,” the corporate stated.

Whereas advertising and marketing vacancies is a core a part of a property supervisor’s worth to their purchasers, different issues usually take precedence, similar to upkeep, hire assortment and processing and emergency responses. Utilizing an evolving know-how like ChatGPT can no less than make the tedium of writing a few unit much less so. It could possibly additionally result in much less time between turns or the transition between tenants.

Rentec Direct claims to be the primary software program firm in its area utilizing ChatGPT for this goal, however AI is being utilized in different methods all through the rental {industry}.

Forbes reported in 2021 in regards to the onset of AI in multifamily, citing its advantages in predictive advertising and marketing and constructing upkeep forecasting. For instance, an AI engine can monitor for regional utility considerations throughout warmth waves or storm cycles and generate reminders to tenants to think about curbing utilization or to pay attention to potential outages. It’s quite common for property managers to deal with such duties manually, making it slower and inconsistent.

Zumper, a rental {industry} software program agency, is utilizing ChatGPT to reinforce its search course of for customers, Inman reported.

The residence search capabilities will allow extra pure, long-form search queries, a now frequent use of ChatGPT’s LLM or giant language modeling. For instance, it is going to permit potential renters to enter, “Discover flats in South Lake Tahoe with views of the lake that permit canines.”

A single-family rental funding property know-how firm Picket will quickly launch a property administration module that may automate a lot of its tenant-agent communications. Picket additionally makes use of laptop imaginative and prescient AI to foretell the standard of potential investments and potential restore prices by scanning submitted photos of property interiors.

Rentec Direct is situated in Grants Cross, Oregon, and helps landlords and property managers with a variety of enterprise providers, from property web sites to tenant screening and fee assortment.

“We’re thrilled to supply this industry-leading resolution to assist our purchasers save time, streamline the advertising and marketing course of and provides them a aggressive benefit,” Miller stated.

Electronic mail Craig Rowe