Advertising software program firm Again At You is stepping into the DIY content material manufacturing recreation, releasing a brand new browser utility to assist the business promote its manufacturers, brokers and properties, in keeping with an organization announcement.
In these occasions, double down — in your expertise, in your information, on you. Be part of us Aug. 8-10 at Inman Join Las Vegas to lean into the shift and be taught from the very best. Get your ticket now for the best price.
Advertising software program firm Again At You is stepping into the DIY content material manufacturing recreation, releasing a brand new browser utility to assist the business promote its manufacturers, brokers and properties, in keeping with a July 13 announcement despatched to Inman.
Design Studio provides customers a technique to construct from scratch or use templates to conceptualize, design and publish a variety of selling belongings, reminiscent of itemizing flyers, social media posts, brochures, commerce present supplies, testimonial promotions and different types of content material. The corporate likens it to Canva, a preferred design device for “non-designers.”
Again At You CEO and co-founder Michael Glazer mentioned the purpose of the answer was to match Canva’s flexibility however beneath the auspices of brokers’ wants, in keeping with the announcement.
“We then took it one step additional by connecting Design Studio to our current MLS, brokerage, social media, and promoting integrations,” Glazer mentioned. “Creating the design is one factor, however simply distributing the designs for individuals to see was the following largest problem. This mix makes our actual property platform actually one in all a form.”
Design Studio has a built-in social media scheduling perform too, enabling customers to align ready-to-go supplies with their advertising methods. Moreover, the software program can hyperlink with an agent’s native MLS account to push itemizing data straight into an account for sooner inhabitants of visuals and property knowledge. It additionally hyperlinks agent and brokerage branding belongings and speak to data.
There’s additionally QR code performance for fast hyperlinks to web sites or touchdown pages when a list flyer is printed.
The software program is about up for brokerages, groups and particular person brokers, providing account and content material controls accordingly. Designated directors can create and apply use permissions throughout a mess of content material varieties, particularly helpful for guaranteeing branding requirements and promoting compliance just like Marq, previously LucidPress, and MAXA Designs.
“Design Studio gives brokers the convenience of discovering on-brand templates optimized for every social media outlet and promoting platform, multi functional seamless, easy-to-use resolution,” the announcement reads.
Again At You provides brokers three core modules: SocialBAY (social media administration), ClientBAY (a marketing-heavy CRM) and FinancialBAY (again workplace operations). Design Studio is a part of SocialBAY.
The corporate was shaped in 2019 when Again At You Media merged with Realistiq, the options of the latter in the end changing into what constitutes FinancialBAY. The corporate then dropped “media” from its identify.
“The intent of the merger was to fulfill market demand for a extra unified strategy to the whole actual property enterprise course of, from lead-gen to closing transactions,” an announcement reads.
Previous to the merger, Again At You Media was reviewed by Inman, incomes three stars for its automated, localized content material creation and easy integration of Fb publishing instruments.
E mail Craig Rowe